Project Successes and Failures
Successful Product
Samsung Galaxy S3
How was the product advertised?
- Print Advertisement
- Media (Commercials)
- Network (On various websites)
Who were the targets?
- Smartphone Customers
- Previous and Still Customers of Samsung brand
- Apple Customers
How did the company affect the sales of the product?
- Samsung sold 44.5 million smartphones in January-March - equal to nearly 21,000 every hour - giving it 30.6 percent market share.
What were the goals of the company selling this product?
- Be better than the iPhone 5
- Sell more of the Samsung Galaxy S3 than the iPhone
What were the fads of this product?
- The company that displayed the Samsung Galaxy S3 was sued for having similar apps or inner construction within the making of the phone as the iPhone.
- Had to give over $1 billion to the comply Apple
Failed Product
Cheetos Lip Balm
How was the product advertised?
- It’s continued to be sold at Claire’s or at an online site Called Lotta Luv, the company who teamed up with Frito-Lay to manufacture the product.
Who were the targets?
- Consumers who enjoy Frito-Lay products
How did the company affect the sales of the product?
- There was generally low sales in the product, alongside of that, there was numerous bad reviews.
What were the goals of this company selling this product?
- Selling Snack Foods
What were the fads of this product?
- The Fad of Flavored Lip Balms, such as soft drink flavored lip balms.
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